Marketing Coordinator

Pathway2Careers provides straightforward tools that identify high-value careers and effective resources & materials that can sustain progress on the pathway to career readiness. We are a small, but established EdTech startup innovating a brighter future for career-preparedness education. The ideal candidate is someone who can assist us in reaching our goals by developing and implementing marketing campaigns based on actionable analytics data.

Marketing Coordinator’s Responsibilities Include:

  • Coordinating the company’s overall marketing strategy and implementation process
  • Marketing to the unique education audience by developing and implementing marketing campaigns
  • Updating company strategies and advertising technology as the state of the industry evolves
  • Planning, with the technology team, to implement user engagement analytics
  • Interpret user behavior, sales data, marketing trends, and more to develop action plans for increasing efficiency of sales pipeline
  • Assist sales efforts by noticing actionable anomalies in analytics data captured
  • Research industry behavior, competitive products, and more
  • Think outside of the box and explore new ways to add value based on your own unique perspective

Education and Experience Requirements:

  • Bachelor’s or master’s degree in marketing or a related field preferred
  • Proven work experience in digital marketing, particularly within the education industry
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Solid knowledge of website and marketing analytics tools
  • Working knowledge of ad serving tools

Qualifications that set you apart:

  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Experience with A/B and multivariate experiments
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in setting up and optimizing PPC campaigns on all major search engines

Sound like a great fit? Fantastic! Please continue to apply by entering your information on this page and clicking Submit. We can’t wait to hear from you!

Job Category: Marketing
Job Location: Maryville Remote TN

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