Our Approach


The path to employment success is radically changing. There is a need for individuals with advanced skills and this need is quickly outgrowing the supply within our current workforce. In the 1970’s only 1 of 3 workers needed some postsecondary education. In the next few years, over half of all jobs will require some degree of postsecondary education. This change is due, in part, to what some have referred to as the Fourth Industrial Revolution, marked by rapid advances in automation, artificial intelligence, and the fusion of technology with almost every aspect of daily living. This fast-moving revolution is fueling an unprecedented demand for a skilled workforce, especially for individuals with STEM-related skills. Educational institutions will need to evolve to help students identify and meet the demands of the changing economy. Within the field of education, a new force is emerging with a strong emphasis on preparing students for the changing demands of today’s careers. A primary goal of recent policymaking activities has been to improve alignment between education practices and workforce needs. As a result, significant efforts have been made to implement career-ready standards and scale up career pathways that prepare students for high-value jobs. In addition, there has been considerable rethinking and reform of career and technical education (CTE) programs to ensure these programs are more in tune with the rapidly shifting needs of employers.


The challenge in preparing students for careers is that employers, educators, and youth tend to operate in separate spheres, with minimal to no intersection. Educators struggle to fully understand the needs of employers and vice versa. Caught in the middle are students who lack direction for their educational goals and have limited awareness of available careers options and skills needed to obtain these careers. To foster employment success among students and to meet the needs of communities, as well as the economy, there must be a vital point of intersection between education and industry.


Pathway2Careers offers a critical bridge between education and industry that can help educators connect with the realities of their local job market. It offers a flexible framework where educators can explore labor market information and access innovative methods for preparing students for careers. Through the use of straightforward tools, such as the P2C labor market exploration tool, educators can easily identify high-value career destinations for students. These destinations guide the selection of effective resources and materials, available within the P2C framework, that can sustain progress on the path to career-readiness.


Pathway2Careers is unique both in focus and resources available to promote career-readiness. The P2C system extends beyond simple career awareness and, instead, places considerable emphasis on understanding viable career destinations for students. Using robust labor market data, P2C provides the ability to examine high-value career options in local communities. These career destinations serve as a critical point of focus to inform the development of resources and materials that are directly aligned with the skill requirements for current and future jobs. Pathway2Careers supports education in the context of real, research-supported careers opportunities.


The mission of Pathway2Careers is to promote education with destination through the creation of high-quality tools and resources that enhance the intersection of educational practices with high-value career opportunities.
Our goal is to assist students in becoming:

  • Career-Ready – Students will have the skills necessary that support success in a variety of careers.
  • Career-Wise – Students will have insight into personal career values and interests, as well as economic realities of the current job market, that will support informed career decisions.
  • Career-Engaged – Students will be motivated and inspired to develop foundational skills and seek career opportunities that meet both personal and community needs.



Labor market information is used to identify high-value career destinations.


Labor market information is used to identify high-value career destinations.


Labor market information is used to identify high-value career destinations.


Employment success is critically dependent on awareness of regional career opportunities and knowledge of the skills needed to gain entry into these professions. Thus, the P2C approach places considerable emphasis on the use of regional labor market data to identify local high-value careers and understand regional skill demands. Our labor market data tools sit at the heart of the services and resources we provide to educators. These tools serve as powerful guides that direct the development of a variety of P2C products and services, ensuring our materials and resources are directly aligned with viable career destinations in local regions.

Career-Focused Curriculum

Fundamental math and ELA concepts taught in the context of regional high-value careers.

Career Pathways

Pathways that outline education requirements for entry into regional high-value career fields.

Perkins V

Alignment of CTE programs and courses with regional skill demands and high-value careers.

P2C Labor Market Data Tools

  • Labor Market Data System
  • P2C Employer Skill Needs Survey
  • P2C Market Reports

Critical tools that identify regional skill demands & high-value careers

Professional Development

Training in the application of labor market data in education practices, focusing on regional skill demands and high-value career pathways.

Career Exploration

Tools and resources that focus on person factors (interests, values, goals) AND external factors (labor market demand).

Employer Relationships

Establish relationships with regional high-value employers to identify skill needs and develop work-based learning opportunities.